"I just wanted to dance and
change the world around me."
Featured Young Entrepreneurs
Danielle Farrell began dancing at the early age of two years old being taught by family from her native land, Trinidad and Tobago. Growing up in a very artistic family, Danielle began exploring her talent by joining her church dance teams, school dance teams, marching band, all-star teams and private studio training. Danielle has danced and trained in Tulsa, New York City, London, Los Angeles, Disney World, Atlanta and more. Currently, Danielle is founder and executive director of Raw Art Dance & Entertainment located in Cleveland, TN. Danielle is also the choreographer for Cleveland, TN's Junior Miss Pageant, Cleveland Middle and High School as well as Unity Performing Arts in Chattanooga, TN.
CLICK THE VIDEOS TO CHECK OUT DANIELLE'S WORK!
Why do you do what you do? What inspired you to start your business?
I chose this "entrepreneur" route by accident. I always wanted to open up a studio to create a career in dance, but becoming an "entrepreneur" was never on my mind. That sounds weird, right? I wasn't set on making money or getting a status. I just wanted to dance and change the world around me. I want to give others the same fire and passion I have and opening a studio seemed like the best way to do so. To this day, I love the business functions and hustle, but I remind myself to stay humble and don't get caught up.
How did you start your business?
I started Raw Art Dance and Ent. solely on faith in 2013. That is the good Christian thing to say, but what about actually living it? I don't recommend this, but I had no business plan, no investors, no building and no students. Yet, I wanted to have a studio and began paving a way to open the studio. That was the hardest thing I had to do. I started having fundraisers to raise money and bring awareness. I did car washes and beauty days. I also had a summer camp in which I and my family spent hours giving out flyers and less than 10 people showed up and I made no money.
What advice would you give to other young, aspiring enetrepreneurs?
My advice to future entrepreneurs is to please be 100% with yourself on what you want to do. Being an entrepreneur means you are married to your business. There is no day's off, no sleeping in and no taking it easy. This isn't a route for the weak because there will be days where you make no money, all the bills are due and you are barely surviving. In those moments, my faith, family and passion is what gets me through. It is a lonely path, but I wouldn't want to do anything else.
You don't know about that until you live it and in those moments determines who are the real or fake.